Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Collection of your Personal Information
Rightway Media may collect personally identifiable information, such as your name. Rightway Media may also collect anonymous demographic information, which is not unique to you, such as your age and gender. We may gather additional personal or non-personal information in the future.
Information about your computer hardware and software may be automatically collected by Rightway Media. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Rightway Media website.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Rightway Media’s public message boards, this information may be collected and used by others.
Rightway Media encourages you to review the privacy statements of websites you choose to link to from Rightway Media so that you can understand how those websites collect, use and share your information. Rightway Media is not responsible for the privacy statements or other content on websites outside of the Rightway Media website.
Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our site(s) and/or other sites on the Internet. Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting visiting http://aboutads.info.
Use of your Personal Information
Rightway Media collects and uses your personal information to operate its website(s) and deliver the services you have requested.
Rightway Media may also use your personally identifiable information to inform you of other products or services available from Rightway Media and its affiliates. Rightway Media may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
Rightway Media does not sell, rent or lease its customer lists to third parties.
Rightway Media may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. Rightway Media may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Rightway Media, and they are required to maintain the confidentiality of your information.
Rightway Media may keep track of the websites and pages our users visit within Rightway Media, in order to determine what Rightway Media services are the most popular. This data is used to deliver customized content and advertising within Rightway Media to customers whose behavior indicates that they are interested in a particular subject area.
Rightway Media will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Rightway Media or the site; (b) protect and defend the rights or property of Rightway Media; and, (c) act under exigent circumstances to protect the personal safety of users of Rightway Media, or the public.
Security of your Personal Information
Rightway Media secures your personal information from unauthorized access, use or disclosure.
Children Under Thirteen
Rightway Media does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
Opt-Out & Unsubscribe
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Rightway Media by contacting us here:
messages @ rightwaymediainc.com
Changes to this Statement
Rightway Media will occasionally update this Statement of Privacy to reflect company and customer feedback. Rightway Media encourages you to periodically review this Statement to be informed of how Rightway Media is protecting your information.