The BEST Prime Rib Rub (+ Video)

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This flavorful Prime Rib Rub is packed with garlic, herbs, and rich seasoning for the perfect crust every time. Celebrated for over 13 years, this prime rib dry rub brings out the best in your roast, creating a tender, juicy, and flavor-packed prime rib every time.

Small white bowl and spoon with prime rib rub inside.

Prime Rib Rub

This is the best prime rib rub — it adds incredible flavor, keeps the meat tender, and gives your roast beef that delicious crust everyone loves.

The bold, savory flavors in this rub don’t just make your prime rib shine fresh out of the oven — they’re incredible in leftovers too. That same blend of herbs and spices adds depth to Prime Rib Sandwich, breakfast hash, tacos, or even pasta. 

Actual Reader Comment and 5-Star RatingFANTASTIC!!! It was my very first time making prime rib and I did it for Christmas dinner 2022. My fiancé, mother, and I have always loved prime rib but was my son, my daughter, and her boyfriend’s first. They all absolutely loved it! Moist, juicy, flavorful, and so incredibly delicious! Highly recommended! We all loved it so much that I wouldn’t doubt if they asked me to make it again for Easter! – Nicole V.

beef roast coated with seasoning on a silver baking sheet.

Recipes For Prime Rib Roast

My Melt-in-Your-Mouth Prime Rib Recipe, using this prime rib rub, is one of the oldest Prime Rib Recipes online. It has ample 5-star reviews and is popular for good reason. 

In addition to this prime rib seasoning, I highly recommend using it with my Prime Rib Au Jus and Horseradish Sauce for the most tender and flavorful prime rib roast you’ve ever had. 

Prefer Reverse Sear Prime RibSmoked Prime Rib, or Sous Vide Prime Rib? I have you covered there, too. All of them utilize this rub for prime rib.

Up close shot of sliced sous vide prime rib, on a black cutting board, with a side of au jus in a white glass cup.

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Ingredients

My famous prime rib roast rub recipe is a simple blend comprised of just six herbs and spices that bring out the meat’s natural flavor: kosher salt, dried thyme, dried rosemary, black pepper, onion powder, and garlic powder.

Seems simple, but there’s a reason it’s a self-deemed classic of Foodie and Wine. You’ll love this prime rib rub so much, you’ll be using it every holiday season to come.

If you love the Traeger Prime Rib Rub, you’ll love this one. Both are heavy on garlic and rosemary; however, the Traeger Prime Rib rub has sugar, paprika, and chili powder. All are easy to mix in—just add one tablespoon of each to your rub.

speckled plate with prime rib seasoning.

How To Make Prime Rib Dry Rub

Prepare the rub: In a small bowl, mix the kosher salt, rosemary, thyme, garlic powder, onion powder, and pepper.

Dry the prime rib: Pat the roast dry with paper towels to remove any excess moisture before seasoning.

Apply the rub: Sprinkle the prime rib dry rub over the prime rib, gently spreading and massaging it into the meat to help it stick and flavor every bite.

Refrigerate: Place the roast uncovered in the fridge and refrigerate for at least 12 hours or up to 24 hours. This step gives the rub time to soak in and enhance the flavor, as well as dry out the exterior for a great crust.

Plate of mixed herbs and spices with a spoon in the middle.

Recipe Tips

  • Make this rub ahead of time to cut down on the steps required on cooking day.
  • Make sure you thoroughly dry the meat’s exterior with a paper towel before coating it with the rub. Too much moisture discourages a nice crust formation and will “steam” the roast instead of roasting it.
  • This rub lasts for up to 12 months when stored in an air-tight container.
  • Before cooking, reference my free printable Prime Rib Temperature Chart.
  • This rub works perfectly for many prime rib leftover recipes, including this Prime Rib Dip.

Frequently Asked Questions

Why Salt Prime Rib?

Salting prime rib does more than add flavor — it tenderizes the meat, locks in moisture, and creates that irresistible crust. The salt penetrates deep into the muscle fibers, breaking them down for a more tender texture while also enhancing the natural beefy flavor.

Should You Oil Prime Rib Before Seasoning?

I prefer to coat the roast with a bit of oil before seasoning, as the oil acts as a binder, helping the seasoning stick to the meat. You don’t have to use oil; the natural fat will melt and baste the roast as it cooks. 

When Should I Season My Prime Rib?

Ideally, season your prime rib a full 24 hours before cooking. Season the prime rib at least 12 hours in advance to ensure the rub has time to penetrate the meat.

Do You Cover A Prime Rib When Roasting?

Please don’t. One of the BEST characteristics of a properly cooked prime rib is the salty, crispy crust. Said crust won’t develop if it’s covered as it cooks.

It’s also one of the reasons I highly recommend a dry rub. I’ve tried the garlic-butter route, but the crispy crust flakes off. No bueno. So if you like your prime rib with a crunchy exterior, leave the foil in the drawer.

Can I Use This Rub on Other Cuts of Meat?

Yes! This prime rib seasoning mix can be used on any beef cut, such as filet mignon and tri-tip. The savory flavor will also pair well with pork or chicken.

A sliced reverse sear prime rib on a brown wood cutting board.

Without further ado, here is my Self-Proclaimed ‘The Best Prime Rib Rub Recipe’ recipe.

Speckled plate with the spices to make prime rib rub.

The Best Prime Rib Rub

This flavorful Prime Rib Rub is packed with garlic, herbs, and rich seasoning for the perfect standing rib roast crust every time. This 5-star dry rub has been a favorite for over 13 years! Whether you're preparing a classic prime rib roast or delicious prime rib sliders, this easy seasoning blend delivers incredible flavor in every bite. Perfect for your Christmas dinner.
5 from 60 votes
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Prep Time: 5 minutes
Total Time: 5 minutes
Servings: 1 Roast
Calories: 85kcal
Author: Darcey Olson
Cost: $1.00

Equipment

Ingredients

  • 2 Tbsp kosher salt
  • 1 Tbsp dried thyme
  • 1 Tbsp dried rosemary
  • 1 Tbsp black pepper
  • 1 Tbsp onion powder
  • 1 Tbsp garlic powder

RECOMMENDED PRIME RIB COOKING RECIPE:

Instructions

  • Combine all the ingredients in a small bowl. Apply a minimum of 12 hours before cooking using your preferred prime rib cooking method.

Video

Notes

Note 1- This prime rib rub will stay fresh for up to a year in an air tight container. 
Note 2 – This is the prime rib rub we use to make our famous Melt-in-Your-Mouth Prime Rib Recipe. 

Nutrition

Calories: 85kcal | Carbohydrates: 19g | Protein: 3g | Fat: 1g | Saturated Fat: 1g | Sodium: 13967mg | Potassium: 263mg | Fiber: 5g | Sugar: 1g | Vitamin A: 165IU | Vitamin C: 4mg | Calcium: 130mg | Iron: 5mg
Tried this recipe?Mention @foodieandwine or tag #foodieandwine!
5 from 60 votes (55 ratings without comment)

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Recipe Rating




8 thoughts on “The BEST Prime Rib Rub (+ Video)”

  1. 5 stars
    Top Tier recipe! I took advantage of all the on sale Easter prime ribs & was looking for a fool proof, delicious recipe! This was it! I had a big daddy 12lb roast so I made the seasoning times 6 because I really like a thick flavorful crust. Worked perfectly!

  2. If I’m dry brining the roast for 2 to 3 days as you suggest when do I put the rub on and does it change the brining process if you’re putting the rub on the night before you roast?

  3. 5 stars
    FANTASTIC!!! It was my very first time making prime rib and I did it for Christmas dinner 2022. My fiancé, mother, and I have always loved prime rib but was my son, my daughter, and her boyfriend’s first. They all absolutely loved it! Moist, juicy, flavorful, and so incredibly delicious! Highly recommended! We all loved it so much that I wouldn’t doubt if they asked me to make it again for Easter!

  4. 5 stars
    This rub is a winner! I’ve used it twice to great reviews. I let the roast sit uncovered in the fridge, rub on, for 12 hours, then let it rest for 1/2 or so at room temperature. Immediately prior to cooking, I sprinkled a bit of leftover rub on the top fat. It adds a lovely flavor to Yorkshire pudding made with the pan drippings,